Rituals makes Watford debut

Rituals is continuing to expand to meet consumer demand, announcing its next location at Atria Watford Shopping Centre.

Last month the cosmetics company announced its intention to open 25 stores in 2024, on top a further 10 stores before the end of 2023.

The 10 stores include locations in East Midlands Designer Outlet, Ashford Designer Outlet in Kent, Belfast and Birmingham.

Covering 1.4 million square feet, Atria Watford houses numerous brands and is owned by SGS, managed by Global Mutual. Steve Gray, Head of European Retail Asset Management at Global Mutual, was pleased with Rituals joining the center, enhancing the premium health and beauty brand presence. The new store is set to attract shoppers, especially as the festive season approaches.