The rise of ‘treatonomics’: how changing spending patterns are affecting retail destinations
9th July 2026 Times of economic difficulty and reduced consumer confidence have traditionally seen consumers tighten their purse strings, occasionally saving up for a larger purchase. But a recent shift in spending patterns suggests that shoppers are now shunning big-ticket purchases in favour of smaller, less expensive products or experiences. This concept, dubbed ‘treatonomics’, has been observed by Alex Petit, head of research and insights at Global Mutual, within the group’s portfolio of outlet shopping centres. “What we’ve seen is that cost-of-living crisis, combined with people wanting to keep on treating themselves, means that people are suddenly treating themselves on much smaller price points. That’s what we’re seeing with treatonomics”, she tells Completely Retail News. Data from the ONS found that despite increasing costs, sales volumes have remained broadly flat against pre-pandemic levels. This implies a shift towards consumers spending money less often, but instead choosing to make select purchases of higher values. “People are being very considered”, says Petit, “I think it comes from the pandemic as well, when we were all locked at home and we were deprived of a lot of things. People now have a slightly different outlook on life as there’s this hang-up psychologically, from us not being […]
