Goldsmiths reopens upsized Bullring showroom

Goldsmiths – The Watches of Switzerland Group-owned jewellery retailer – has reopened its showroom at Birmingham’s Bullring.

This follows a substantial upsizing and refurbishment for the retailer at the Hammerson-owned scheme.

The two-storey boutique spans 8,000 sq ft and is situated in a dual-sided corner showroom, featuring a glass wrap-around frontage and a dedicated entrance for the new Rolex area.

Goldsmiths’ new-look store showcases individual branded areas for luxury retailers, including Cartier, TAG Heuer, TUDOR, and Hublot, as well as central watch cabinets displaying the likes of Chanel, Gucci, Oris, Tissot, and pre-owned models.

The ground floor is home to a selection of renowned names in luxury jewellery, including FOPE, Messika, Roberto Coin, Mappin & Webb, and Jenny Packham, as well as Goldsmiths’ own collections.

The Goldsmiths Bullring showroom has also introduced a premium hospitality bar on the first floor, as well as private consultation rooms, a pop-up jewellery space, a dedicated service and repair lounge, a watch makers room, and areas for polishing and cleaning.

Toby Tait, director of asset management at Hammerson, said: “Goldsmiths’ significant upsize to create one of the largest stores within its portfolio is a clear sign that The Watches of Switzerland Group share our vision for Bullring’s future. The new showroom complements the extensive line-up of leading names in jewellery within the destination, as part of a sector that continues to perform extremely across our portfolio. The new-look boutique adds more choice for our visitors, offering a premium experience to shop their favourite luxury brands under one roof.”

Goldsmiths follows in the footsteps of JD Sports, which also recently upsized at Bullring, doubling the size of its presence.