Global Mutual’s outlet centres enjoy record sales

The Global Mutual-managed outlet shopping destinations at Dalton Park and Livingston Designer Outlet have reported a record year of sales in 2023.

At Dalton Park, the North East’s largest outlet shopping centre, seasonal sales peaks were up by 10% year-on-year, with sales during the whole year up by 16.2% year-on-year. Meanwhile at Livingston Designer Outlet in Scotland, year-on-year sales increased by 13%.

Global Mutual said these figures underline the popularity of the centres as go-to retail destinations in their respective regions, and reflect the demand for outlet shopping seen throughout the UK as consumer budgets continue to be squeezed.

Both centres also saw increased footfall in 2023, driven by the addition of 13 new brands at the centres. Big names to arrive at the destinations include Tommy Hilfiger and Calvin Klein at Dalton Park, and Carvela, Timberland, and the upsized Tommy Hilfiger at Livingston. The arrivals form part of Global Mutual’s strategy to diversify the tenant mix to increase catchment dwell time and continuously drive sales.

Some existing tenants opted to take on larger units, such as Barbour at Livingston Designer Outlet which doubled its presence.

Nicky Lovell, head of outlets and business development at Global Mutual, said: “2023 has been a fantastic year for our outlets, beating our previous best year in 2019. The fact that so many brands are increasing their presence in our centres demonstrates their faith in the strategy we have in place. We’re delighted to share in their continued success.  

“In 2024, we’ll continue to work with our outlets to help them foster rewarding relationships with their brands, using our extensive experience and valuable internal data to support their business goals and continue to drive growth and value in our assets.”

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