Skincare brand Elemis to open first London store at Covent Garden

Premium skincare brand Elemis has selected Seven Dials in London’s Covent Garden for its first standalone store in London.

The 1,000 sq ft store at 23 Monmouth Street follows the success of the brand’s ‘Cleansing Lab’ pop-up store in Covent Garden’s Piazza last year.

Opening this spring, Elemis will join the extensive line-up of beauty brands on Monmouth Street including the likes of Aēsop, Byredo, DECIEM, Fresh, Kiehl’s, Miller Harris, Le Labo, and Trudon, as well as Chanel, Charlotte Tilbury, Creed, Glossier, Guerlain, Jo Malone London, NARS, Penhaligon’s, and Tom Ford located across the wider Covent Garden portfolio.

Michelle McGrath, executive director of Shaftesbury Capital, said: “Shaftesbury Capital is delighted to be welcoming iconic British wellness brand, ELEMIS, to Covent Garden’s Seven Dials neighbourhood this spring. Welcoming yet another London debut from a sector-leading brand is a testament to Shaftesbury Capital’s commitment to creating a thriving destination which hosts a unique blend of internationally renowned and independent brands, innovative concepts, and industry firsts.”

The news follows the recent opening of French men’s skincare brand Horace for its UK debut on Neal Street