ELEMIS opens first standalone UK store at Covent Garden

Global beauty brand ELEMIS has opened its first standalone store in the UK at Shaftesbury Capital’s Seven Dials neighbourhood in Covent Garden.

Spanning 1,000 sq ft, the store at 23 Monmouth Street joins Covent Garden’s significant line-up of cosmetics and beauty brands.

The store will boast interactive features such as a product play table with digital halo screens, an in-store scent experience, and an LED kinetic wall surrounding the treatment area.

ELEMIS’s new Monmouth Street location has been designed with sustainable materials and features a specialised multi-brand ‘Beauty Swap & Drop’ recycling area, allowing customers to recycle existing product packaging in exchange for complimentary products.

ELEMIS joins a host of beauty retailers at Covent Garden, including Charlotte Tilbury, Chanel, Glossier, Guerlain, NARS, and Tom Ford, as well those also on Monmouth Street, including Aesop, DECIEM, Kiehl’s, and Le Labo.

Michelle McGrath, executive director at Shaftesbury Capital, said: “Marking yet another debut from a globally renowned retailer, Covent Garden is the perfect destination for a leading beauty pioneer to flourish and innovate with its debut standalone store. This expansion underscores Covent Garden’s reputation as a premier destination for ground-breaking beauty experiences and is further evidence of the continued momentum of leasing activity in the Seven Dials neighbourhood.”