Apple opens second ‘next generation’ store in Milton Keynes

Apple has opened its second ‘next generation’ store at Midsummer Place shopping centre in Milton Keynes.

The relocated store will span 13,000 sq ft – an upsize of 8,000 sq ft – and will become the first next generation Apple store in the UK outside of London.

The signing follows a number of new recent lettings and expansions at the centre. This includes the introduction of bowling concept Lane7 – which will launch its largest location yet at Midsummer Place and is set to open alongside Frasers in the final quarter of the year.

These brands are set to complement the scheme’s current fashion offer, alongside the recent introduction of new F&B food pods to at the recently transformed Boulevard.

Simon Anderson, director of asset management at Ellandi, said: “There has been a strong start to this year with a wave of new lettings at Midsummer Place. These are testament to continued occupier interest in the scheme and complement the existing brand offer in place. 

“Apple’s choice to open the second of its next generation stores in the UK at Midsummer Place is testament to the strength of this evolving line-up, as well as Milton Keynes’ diverse shopper demographics.”