The Mall Luton rebrands to Luton Point
Retail and leisure destination The Mall Luton has officially undergone a rebrand, and will henceforth be called Luton Point.
The 900,000 sq ft shopping centre, which was acquired by Frasers Group last year, sits at the heart of the Bedfordshire town and is managed by Sovereign Centros from CBRE.
The centre has been undergoing gradual change over the past few months, with updated signage having been rolled out. Now, the name, logo and remaining signage will be rolled out across the centre’s internal and external fascias, wayfinding and digital channels.
The name Luton Point was chosen to reflect the centre’s place within the community.
Mark Stapleton, associate director at Sovereign Centros from CBRE, said: “This is a particularly exciting day for Luton Point and reflects its bright future ahead. I would like to thank the local authority and our colleagues and partners for their hard work and effort in enabling today to happen.”