AllSaints pops up for Liverpool ONE return

7th August 2024 | Jack Oliver

British fashion retailer AllSaints has made its return to Liverpool ONE shopping centre, opening a pop-up store on Peter’s Lane.

The 4,000 sq ft store marks a return to the destination for the brand’s of leather jackets, accessories, and menswear and womenswear collections.

The return of AllSaints represents the recommitment of a leading British brand to Liverpool ONE, following a string of successful activations at the scheme from retailers such as Sisters & Seekers, ARNE, and Lounge.

Rob Deacon, director of asset management at Grosvenor, said: “We are always listening to our dedicated customer base, connecting brands with people, and delivering meaningful short-term activations is the ideal way to ensure Liverpool ONE continues to be a place people want to visit. We are pleased to welcome yet another leading brand to our already highly unique and impactful calendar of activations.”

Frankie Mallinson, global retail director of AllSaints, added: “AllSaints’ latest opening at Liverpool ONE is an exciting step in the brand’s evolution. Our new location on the fashion-focused Peter’s Lane is ideal to launch our latest pop-up, and AllSaints sits seamlessly amongst the curated line-up. The scheme has been the perfect home for AllSaints in the past, so we are delighted to reopen our doors and welcome our loyal base of customers and new fans alike.”

AllSaints’ return to the destination follows a highly successful pop-up on Peter’s Lane for womenswear brand Glamify Fashion. The event was the latest in a series of activations held at the scheme this year, and saw the brand bring its range of apparel and accessories to Liverpool ONE at the end of June.

Share

Looking for more retail news? you might find these interesting