River Island undergoes major refurb of 25,000 sq ft Metrocentre store
River Island is undergoing a major refurbishment of its 25,000 sq ft store at Metrocentre in Gateshead.
The updated store – which is the fashion retailer’s largest in the North East – will feature a revamped interior and feature curated collections, digital fitting rooms, and exclusive product edits.
Customers will be able to use touchscreen interfaces in fitting rooms to request different sizes, explore alternative styles, or receive style advice.
The refurbishment will be carried out in phases to ensure the store can remain open and operational during the process.
Ben Cox, director at Sovereign Centros from CBRE, asset manager of Metrocentre, said: “River Island’s decision to refurbish its Metrocentre store is a significant endorsement of the destination’s ability to deliver best in class stores from major retailers. This investment highlights Metrocentre’s position as the premier destination in the North East for visitors, and our active leasing programme for Red Mall, bringing together the best in high street retail.”
Gemma Scarfe, digital and marketing director at River Island, added: “We’re delighted to be investing in our Metrocentre store. Gateshead is a prime location that aligns perfectly with our brand, and we are excited to unveil the new look to our customers. The upgraded store promises to redefine the shopping experience for our customers, enriching their journey through our brand amidst the vibrancy of this thriving city.”
River Island follows other brands such as Zara, Frasers Group, Mango, and Footasylum, which have all brought store enhancements to Metrocentre’s Red Mall over the last 12 months.