GPE signs Gaggenau for flagship store in the West End

Great Portland Estates (GPE) has signed luxury appliances brand Gagganau for a new global flagship store within London’s West End.

The retailer has signed a 10-year lease for 6,900 sq ft of retail space at 6/7 Portman Square, Orchard Court, with the brand relocating from its current unit on Wigmore Street.

The store is set to be the anchor of GPE’s newly-marketed ‘Portman & Wigmore’, which includes 1/9 Portman Square and 132/142 Wigmore Street. The aim of the development is to create a striking new location for high-end retail and showroom use.

Sarah Goldman, head of retail at GPE, said: “We are delighted that Gaggenau will be opening its new flagship at Portman Square. As one of the leading luxury home appliance brands, the decision to relocate from globally recognised Wigmore St and increase its footprint within the West End highlights the appeal of our central location at Portman & Wigmore, and shows we are committed to strengthening the retail offer.”

Simon Richmond, head of Gaggenau UK, added: “Each of our new flagships around the world offer a unique experience to our consumers as well as our customers. We are excited to launch our latest flagship at Portman Square, W1. We have always had a great confidence in this area of the West End and having successfully showcased our products here for many years, we believe our increased investment and presence in London will be well received in the Capital.”