Australian beauty retailer to make UK debut in Soho
Australian beauty retailer Grown Alchemist is set to open its first store in the UK within London’s Soho neighbourhood.
Set to open its store in November, the brand will take a two-storey, 600 sq ft unit at 35 Beak Street for its first location outside of Melbourne.
The store – which will sit on the southern entrance Carnaby Street – will offer wellness services including bespoke skincare consultations, face and body treatments, IV drip therapies, skin regeneration technologies, and brand partner services.
Grown Alchemist will join a number of beauty and skincare brands within the Soho neighbourhood, such as MALIN+GOETZ, Aesop, Skin Laundry and Sculpted by Aimee, which also made its UK debut late last year.
William Oliver, retail leasing director at Shaftesbury Capital, said: “Grown Alchemist is a brand that represents everything we look for when it comes to introducing UK debuts, similarly to the recently opened PANGAIA flagship, that enhance the Carnaby Street and Soho neighbourhood. With a strong online presence, Grown Alchemist is a real challenger brand in its industry, delivering something different and inspiring for customers through creating a new physical retail presence. We constantly seek out new brands which offer a multifaceted retail experience and bringing together a mix of revolutionary, independent brands within our beauty offer is core to our approach.”
Anna Teal, CEO of Grown Alchemist, added: “The UK debut of Grown Alchemist is the beginning of an ambitious bricks-and-mortar expansion plan, and this location will be fundamental in helping us grow and build our presence in a new market. Our global team of cosmetic chemists have worked hard to be at the forefront of innovation and progress made across medicine, nutrition, pharmacology, dermatology, genetics and psychology, and we are confident that our fresh and considered concept will resonate with the destination’s customer base.”
The signing of Grown Alchemist follows a number of additions to the Soho portfolio in recent months. PANGAIA is now open nearby at 57 Carnaby Street, whilst Mango Teen and Astrid & Miyu have debuted new concepts at Foubert’s Place.