Beauty brand to open new store at Liberty Romford

Beauty and wellbeing brand Rituals is set to open a new store this November at Redical’s The Liberty, Romford.

Located within the heart of the shopping centre overlooking Liberty Square, the brand’s new 2,590 sq ft unit – comprising 1,162 sq ft of trading space – will benefit from The Liberty’s position as a dominant London satellite shopping centre.

The wider scheme is home to 120 brands in total including Primark, H&M, M&S, Flannels, JD Sports, Footlocker, and Next.

Oliver Lloyd, leasing director at Redical, said: “Over the last six months, The Liberty Romford has showcased to the market that we’re serious about unlocking the destination’s full commercial potential, and Rituals’ signing is a milestone moment in our strive for this. To have a best-in-class brand commit to the destination showcases the advancements The Liberty Romford is making to elevate and evolve our retail offer, providing a quality of choice for our visitors and solidifying our position as the number one satellite shopping centre in London and dominant scheme in Romford. Rituals will be the first of many exciting brands to join the scheme and we’re delighted to welcome them.”