Lindt to open flagship store under Piccadilly Lights

Lindt is set to open a new flagship store in central London under the Piccadilly Lights next year.

The chocolatier – which described the store as “the first of its kind in the UK” – will open in the 6,000 sq ft former Gap store at Piccadilly Circus the spring.

The Swiss brand currently operates 14 smaller stores and concessions in the UK, including at London Designer Outlet and in Greenwich.

Faythe King, D2C and ecommerce director at Lindt & Sprüngli UK & Ireland, said: “We are thrilled to bring the exquisite taste of Lindt Chocolate to the heart of London, offering a unique, enchanting experience for chocolate lovers – something truly unique to the UK.

“This marks a significant milestone for Lindt & Sprüngli as we expand our presence in one of the world’s most dynamic and vibrant cities.”

Pablo Sueiras, head of retail brand account management at the unit’s landlord, Landsec, said: “The best brands look to invest in the top destinations that command the highest levels of footfall.

“Located directly below the world-famous Piccadilly Lights, which attracts millions of visitors from all over the world each year, Lindt’s UK flagship will bring their brand to life with new experiences in an unbeatable location in London.”