Sephora makes regional debut at Birmingham’s Bullring & Grand Central

Sephora has opened its sixth store in the UK and its first in the West Midlands at Hammerson’s Bullring & Grand Central in Birmingham.

The 4,925 sq ft store – which welcomes over 2,000 customers on the opening weekend – offers a range of products across across makeup, travel, fragrance, skincare, haircare, grooming, and wellness.

The cosmetics retailer made its bricks-and-mortar debut in March 2023 at Westfield London, and has since opened stores at Westfield Stratford, Manchester’s Trafford Centre, Eldon Square in Newcastle, and Metrocentre in Gateshead.

Sephora is also set to open stores at Kent’s Bluewater later in November and in Liverpool in spring 2025.

Katy Letch, head of leasing UK at Hammerson, said: “As our customers’ most requested brand, Sephora’s launch at Bullring & Grand Central creates even more reasons to visit the destination, amplified further by a range of popular names in beauty exclusive to the Bullring store. It is this constant engagement with our visitors, paired with the creative repositioning of our offer, that maintains demand from both customers and leading brands alike.”

Cushman & Wakefield acted for Bullring & Grand Central.