Goldsmiths relocates and upsizes at Centre:mk

15th November 2024 | Jack Oliver

Goldsmiths opened its relocated and upsized store at Centre:mk in Milton Keynes.

The luxury retailer’s new showroom features dedicated branded areas for leading watchmaker brands, such as TUDOR, Breitling, TAG Heuer, and Longines.

The space also features a range of fine jewellery, including Goldsmiths’ own collections as well as brands such as FOPE and Roberto Coin.

Goldsmiths is owned by the Watches of Switzerland Group, which operates seven watch brands including Watches of Switzerland, Mappin & Webb, Goldsmiths, Mayors, Betteridge, Hodinkee, and Analog:Shift, as well as a complementary jewellery offering.

Kevin Duffy, centre director at Centre:mk, said: “Goldsmiths has enjoyed great success at Centre:mk and its reinvestment in the destination with this latest relocation, upsize and grand opening, is testament to the strength of the destination and commitment of the brand. Together with Goldsmiths, we remain committed to providing an exceptional retail experience for our guests and their latest store is guaranteed to deliver.”

Craig Bolton, president of The Watches of Switzerland Group UK and Europe, added: “The relocation of our Goldsmiths Milton Keynes showroom not only offers greater visibility within Centre:mk but also enhances our clients experience by housing dedicated branded areas for prestigious names like TUDOR, Breitling, Longines, FOPE and Roberto Coin. This relocation represents our commitment to providing clients with an exceptional selection of luxury timepieces and jewellery in a modern, inviting space. We look forward to welcoming both new and returning clients to explore the finest in watchmaking and craftsmanship.”

The opening follows the recent news that Mint Velvet has opened its first store in Milton Keynes at Centre:mk, taking a 2,100 sq ft space within Silbury Arcade.

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