Whittard of Chelsea upsizes at Nottingham’s Victoria Centre

Beverage brand Whittard of Chelsea has opened a new, larger store at the Victoria Centre in Nottingham.

The 872 sq ft store offers the brand’s range of signature premium teas, coffees, and hot chocolates.

The new branch is also Whittard of Chelsea’s third to feature its updated store fit and the first outside of London to do so.

The brand currently operates 43 stores nationwide, with the new location forming part of an ongoing strategy to expand its presence across the UK.

Rob Jewell, managing director, asset management at Pradera Lateral said: “Whittard’s new store not only enhances Victoria Centre’s diverse retail offering but also brings an elevated shopping experience with its modern shop fit and premium product range. Its presence will resonate with the centre’s customers, and demonstrates our ongoing commitment to signing tenants that bring new and exciting brands to shoppers in Nottingham.”

Steve Flanagan, marketing and product director at Whittard, added: “As the retail landscape in Nottingham evolves, the Victoria Centre’s growing tenant mix, impressive footfall, and loyal customer base presented the perfect opportunity for us to expand our presence. 

“The larger unit allows us to enhance our product range and create a more engaging shopping experience for both existing and new customers.”