Turkish womenswear brand picks London Designer Outlet for UK debut

Turkish womenswear retailer Abaci is set to open its first physical UK store at London Designer Outlet (LDO) in Wembley Park.

The retailer – which specialises in modest fashion – has agreed a two-year lease for a 1,418 sq ft unit at the outlet shopping centre.

Abaci was founded in 1981 and, since 2017, has operated in the UK as an online business with occasional pop-ups at John Lewis in Westfield White City.

The store at LDO will stock a range of hijabs, abayas, tunics, coats, and evening dresses.

The arrival of Abaci at LDO continues strong leasing momentum seen at the centre in 2024. The scheme has secured 11 new lettings and relocations throughout the year, whilst 18 brands have renewed their leases.

Matt Slade, retail director at Quintain, said: “It is great to see Abaci select LDO for its first UK store as they are such a recognised name in the modest fashion market – a sector which is growing from strength to strength in the UK. Abaci’s move to LDO also follows the trend of more traditionally online brands beginning to take their first steps into the physical retail environment as they look to further showcase their offering. By selecting LDO for its first permanent location, Abaci will be a perfect fit for our diverse catchment of shoppers who are looking for high-quality products at outlet prices.

“Abaci’s arrival continues our ongoing strategy of creating a diverse shopping experience to ensure we remain London’s preferred outlet destination allowing us to draw in shoppers from a huge catchment area.”

Managed by specialist outlet operator Multi-Realm, LDO offers 265,000 sq ft of retail and leisure space, including 70 outlet stores, restaurants, and coffee shops.