The O2 hails record year of sales and footfall
The O2 in London has recorded its best-ever year for sales and footfall, with the live entertainment destination bolstered by significant leasing across its retail, leisure, and F&B offerings.
In 2024, The O2 welcomed over 10 million visitors, an increase of 12% compared to 2023 and a record for the destination. Meanwhile, sales across retail, leisure, and F&B were up by 6% year-on-year, signifying The O2‘s best-ever year for trade.
Outlet Shopping at The O2 finished the year 10% up on 2023’s sales, with standout trading periods including Black Friday, with the three-day weekend of 29th November to 1st December sitting in the destination’s top five sale days of the year, whilst the full week of 25th November to 1st December recording a 16% like-for-like sales uplift compared to the previous year.
The retail destination also welcomed over 31,000 sq ft of new brands in 2024, including All Good Things, Clarks, Bedeck, Castore, and Soletrader, as well as several renewals for existing tenants such as Le Creuset, Whittard, and Clarins.
Meanwhile at The O2‘s Entertainment District, sales were up by 3% compared to 2023, after the destination achieved full leasing completion in February 2024. New arrivals included Chopstix and Slim Chickens, while KFC is set to join the destination in the coming months.
Leisure operators also enjoyed growth in 2024, recording an 8% year-on-year uplift in sales. These figures were bolstered by new additions including Activate, Padel Social Club, and Clip ‘n’ Climb.
Janine Constantin-Russell, managing director of the Entertainment District and Outlet Shopping at The O2, said: “We have consistently demonstrated just what a success story The O2 is, not only for tenants and operators, but visitors too. We are always bucking the national trend, whether it’s footfall, sales or general sentiment, and we go above and beyond at every level to ensure we are a destination of choice that suits the wants and needs of every single consumer. This year has also highlighted how important ‘social spending’ is for a destination to thrive, and as our results show, it has a significant impact across every element of our offer.
“2025 will bring even more opportunity to showcase how brilliant we are at surpassing those national benchmarks. We remain steadfast in delivering and investing in a one-of-a-kind destination that brings people together with an exciting and engaging offer, maintaining its relevance as consumer behaviours continue to shift.”
These results contributed to what was a strong year for The O2 Arena, which saw a consecutive year of record-breaking ticket sales with over 2.6 million sold in 2024.