Dalton Park celebrates record-breaking Christmas performance
Dalton Park Outlet in County Durham is celebrating a record-breaking Christmas period, during which it saw year-on-year growth across key metrics and categories.
The outlet centre reported an 11.2% increase in Christmas week sales compared to the same period a year prior, as well as a 10.4% uplift in transactions.
Dalton Park also experienced improved performance on key dates including a year-on-year increase in sales on Christmas Eve of 19.3%. Boxing Day sales were up by 6.7%, building on 2023’s record-breaking increase of 33% compared to the previous year.
On December 27th, which is typically the centre’s busiest day, sales surged by 27% compared to 2023.
The outlet centre saw a variety in which categories performed well over the period, with sales in gifts and confectionary up by 57%, health and beauty up by 53%, home increasing by 21%, and sports 18% higher than 2023.
Nicky Lovell, head of outlets and retail business development at Global Mutual, said: “This year’s Christmas results are a testament to the strength of Dalton Park Outlet’s offering and the loyalty of our customers. We are thrilled to have delivered such strong results across the board, with standout performances in several key categories and record-breaking days that demonstrate our appeal as a leading retail destination.”