MINISO to join The Liberty Romford this spring

MINISO is set to open a permanent store at Redical’s The Liberty Romford, Greater London, following a successful pop-up activation which launched in December.

Opening in a 2,270 sq ft store this spring, the global retailer will be located in the centre of the scheme overlooking Liberty Square.

MINISO will offer branded products from the likes of Hello Kitty and Friends, Disney, and Harry Potter. The store will also stock a range of plushies, toys, beauty products, food, and stationery.

The move comes amid increased UK expansion for MINISO, which has opened stores in cities such as London, Manchester, Liverpool, Newcastle, and Basingstoke.

Daniel Tucker, leasing manager at The Liberty Romford, said: “MINISO has a clear vision of expansion, which, as London’s number one satellite shopping centre for retail spend, The Liberty Romford can contribute greatly to. Not only that, but MINISO epitomises an engaged and dynamic shopping experience, qualities which are equally embedded in our own customer journey and as such, this latest signing marks an exciting moment for both MINISO and The Liberty Romford.”

MINISO’s arrival follows the recent opening of Rituals at The Liberty, joining anchor brands Primark, M&S, Next, Flannels, and H&M.

Cushman & Wakefield and Green & Partners acted for The Liberty Romford, whilst Cushman & Wakefield represented MINISO.