Battersea Power Station sees strongest Christmas to date
Battersea Power Station in London has hailed its best Christmas period to date since opening as a mixed-use destination in October 2022.
Festive sales at the riverside scheme increased by 13.4% year-on-year in November and December whilst footfall was up by 11%.
By the end of the year, Battersea Power Station had welcomed over 26 million visitors since reopening to the public.
Fashion as a category stood out in the run-up to Christmas, growing by 11.7% on a like-for-like basis in November and December, whilst jewellery and accessories sales were up by 13.3% and beauty transactions increased by 11.2%, compared to the same period in 2023.
Brands set to open in early 2025 include children’s clothing brand Lindex, On Running, R.W. Wolf barbers, Diptyque, Heartcore Pilates, Watch House coffee shop, Salomon, The Salad Project, and Bizzy Me children’s activity centre. NEON at Battersea Power Station, a purpose-built entertainment and cultural exhibition space, will also open in spring 2025.
Sam Cotton, head of leasing and asset management at Battersea Power Station Development Company, said: “The extremely strong Christmas trading period we enjoyed at the end of last year underlines Battersea Power Station’s increasingly established position as one of London’s must-visit shopping and leisure destinations. We have worked hard to create a mix of brands, food and beverage offerings and activations that appeal to everyone, and this is reflected in the double- digit growth in both sales and visitor numbers during the 2024 festive period.
“As we look to 2025, we have an exciting line up of new openings and events such as our Light Festival which will launch shortly, the return of celebrASIA and further cultural activations to celebrate Wandsworth being this year’s London Borough of Culture. At the same time, we will continue to look forward and plan for the development of the future phases of this fantastic regeneration project, with half of the 42-acre site still to develop. Battersea Power Station will continue to offer a unique blend of culture, community spirit and world-class shopping and leisure experiences, which will attract visitors from London and from further afield.”