Perfumery relocates and upsizes in Covent Garden

Bloom Perfumery has relocated its store in Covent Garden, taking a larger location at The Yards and tripling its presence within the London neighbourhood.

The perfumery has relocated from Langley Court to a 2,900 sq ft unit at 4 Slingsby Place, as it looks to accommodate more visitors and a growing range of fragrances.

The brand showcases a range of independent, exclusive, and niche fragrances, and aims to deliver a bespoke shopping experience with specialists on hand to assist shoppers.

The largest independent perfumery in the UK, Bloom Perfumery has called Covent Garden its home for over a decade and now sits alongside a complementary line-up of retailers at The Yards, including Space NK, The White Company, Lululemon, and Reiss.

A spokesperson from Bloom Perfumery said: “Having outgrown our Langley Court space, it was necessary that we found an established location in Covent Garden to accommodate our growth in demand and evolving brand. Situated amongst a curated line-up of first-rate global and UK names in fashion and beauty, The Yards’ 4 Slingsby Place was the ideal next step for Bloom Perfumery where we could continue to flourish, allowing us to stock up to 100 carefully chosen brands.”

On behalf of the Mercers’ Company – which owns The Yards, Jamie Thipthorpe, asset management director at CBRE, added: “Bloom Perfumery’s selection of The Yards to facilitate the next stage of the brand’s expansion speaks to the confidence that retailers have in the destination. Popular amongst locals and visitors alike, Bloom Perfumery’s unique offering and personalised experience introduces an additional reason to visit The Yards. Whether you are picking up a quick gift for a loved one or planning a full day out in the West End, The Yards’ all-day retail and F&B offering is unmatched.”

The opening follows a series of investments at The Yards, which saw upsized locations for Lululemon and Space NK and new openings for Nobody’s Child and Whistles. In addition, Abercrombie & Fitch is set to open its latest store at The Yards later this year.

DCL acted for The Yards.