Søstrene Grene to open Oxford Circus flagship later this month
Søstrene Grene is set to open its new flagship store on London’s Argyll Street, near Oxford Circus, later this month.
The two-storey flagship will open on 28th March and offer a range of homewares, furniture, lifestyle products, and arts and crafts.
The store will feature both an ‘Experience Room’ and – for the first time – a ‘Senses Room’. The Senses Room is a new concept for Søstrene Grene, designed to engage all five senses in an immersive and interactive shopping experience.
Originating in Denmark, Søstrene Grene now operates over 300 stores globally, including more than 45 in the UK. The new Argyll Street store will add to the brand’s growing presence in London, joining stores in locations such as Tottenham Court Road and Coal Drops Yard in King’s Cross. The brand is planning to further extend its presence in the capital, with a Canary Wharf opening scheduled for summer 2025.
Mikkel Grene, CEO and co-owner of Søstrene Grene, said: “This opening represents a new chapter for Søstrene Grene in the UK. We’ve always envisioned a flagship store in the heart of London, and being so close to Oxford Circus is a real pinch-me moment. Since opening less than 18 months ago, our Tottenham Court Road flagship has been a huge success, and we’re excited to build on that momentum. We can’t wait to share our products with even more people in one of the world’s most iconic shopping destinations.”