London-based clothing brand to open King’s Road pop-up

London-based clothing brand Minka Dink is set to open a pop-up store within the Sloane Stanley Estate on Chelsea’s King’s Road.

The brand will take a 1,728 sq ft unit at 324-326 King’s Road for three weeks, showcasing its womenswear collections as well as the first drop of its Spring-Summer 2025 range.

This will be the second pop-up store within the Sloane Stanley Estate for Minka Dink, which was launched as a passion project during the pandemic. Other brands that have chosen the estate for their physical retail debuts include Chinti & Parker, Prochaine, KayaNuka, and Seraphina.

Minka Dink also joins Pepites – the boutique stocking womenswear, accessories, and jewellery – which has opened a pop-up at 281 King’s Road.

Hannah Grievson, property director at Sloane Stanley, said: “Minka Dink achieved so much success during its first ever pop-up with us here last year, and to host its second pop-up is a real testament to the opportunities we provide for independent brands to thrive. Entering physical retail can be a daunting experience, especially for brands that have built a strong following on social media, and our role is to make it that little bit easier, providing guidance and support at every level.”

Minnie Royden, founder of Minka Dink, added: “King’s Road has always felt like the ultimate location for our pop-ups. Our customer loves shopping here, and we absolutely love the area and the incredible surrounding brands. It always feels like the perfect fit for Minka Dink, and it’s been fantastic to partner with Sloane Stanley, who have played an active role in our first experience of physical retail.”

Miles Commercial and Levy Real Estate represent the Sloane Stanley Estate.