Space NK picks Bullring for largest store outside of London
Space NK is set to open its largest store outside of London at Hammerson’s Bullring shopping centre in Birmingham.
The beauty brand’s 5,500 sq ft store will be located on the scheme’s Upper Level East, adjacent to AllSaints, Coach, and Dr Martens.
Opening this summer, the regional flagship will span 4,356 sq ft of trading space, and will feature a dedicated consultation area for make-up and skincare.
The signing comes after a successful year for beauty sales at Bullring & Grand Central, making it the best-performing category at the destination. This was bolstered by the openings of Sephora’s West Midlands flagship and the regional debut of Korean beauty retailer PURESEOUL.
The new additions added to the existing roster of beauty and wellness retailers at Bullring, which includes Boots, Kiko Milano, and Selfridges’ beauty and cosmetics hall, as well as Grand Central’s line-up which features the likes of Kiehl’s, L’Occitane, and MAC.
Paul O’Brien, director of leasing and commercialisation at Hammerson, said: “Bullring and Grand Central continues to be the place to go for health and beauty in Birmingham. Hammerson’s strategy of creating best-in-class spaces for international brands seeking a flagship presence in destinations that out-perform is evidenced by Space NK’s decision to open their largest store outside the capital.”
Andy Lightfoot, CEO of Space NK, added: “Our Birmingham community has been very vocal in its wish for us to return to Birmingham, and we are delighted to have secured a location in Bullring, our biggest store outside of London. This will be our first standalone store in the city centre, and an opportunity for customers to shop 100s of the world’s best beauty brands and receive expert advice from our in-store team.”
The signing follows a number of new additions at Bullring, with Zara opening a significantly-upsized flagship store last autumn, SDMN Clothing launching its first store outside of London, and the launch of TOCA Social and Lane7.