Newmark advises luxury brand on two new openings

Newmark has advised British luxury lifestyle brand Fairfax & Favor on securing two new stores as part of its ongoing expansion.

The new stores – which are both situated in former bank buildings – are located in Southwold, Suffolk and Shaftesbury, Dorset.

Newmark has worked with Fairfax & Favor since 2020, acting as the brand’s sole retail property consultant. Their partnership has seen the retailer secure locations in Helmsley, Stamford, Stow, and Marlow.

Fairfax & Favor is looking to expand further, with more openings planned as part of its long-term strategy.

Angus Harper, associate director at Newmark, said: “We are delighted to support Fairfax & Favor in securing two new locations. Whilst most expansion strategies start in major cities, we focused on staying true to Fairfax & Favor’s rural DNA by acquiring sites in characterful market towns. Many of Fairfax & Favor’s customers will travel significant distances so it is important that these destinations are of a quality that are worth the journey. Each Fairfax & Favor store sits within a beautiful historic building within a quintessentially British town.

“The brand’s unique approach to expansion has proven highly successful, and we look forward to further work together as the brand continues to grow its retail presence in charming locations throughout the UK.”

Felix Favor Parker, founding director at Fairfax & Favor, said: “We are extremely grateful for the support and services Angus at Newmark provided in finding us such incredible sites. Our tours of the country have been a lot of fun and there are moments when you arrive in a town, and you just know. A great example was after driving across the stunning Yorkshire countryside we stumbled upon the picture postcard town of Helmsley with the old NatWest Bank overlooking the Town Square. Each location has an incredible community of which we love playing a small part.”

Newmark’s London based retail consultancy provides advisory services to a range of high street retailers as well as brands in the travel retail, leisure, hospitality, and out-of-town sectors.