Sports memorabilia brand opens debut flagship store on Regent Street

Fanatics Collectibles, a specialist in licensed sports memorabilia and trading cards, has opened its first permanent flagship space at 54 Regent Street in London.

The 8,500 sq ft store was opened at the end of April, with seven-time Formula 1 world champion Lewis Hamilton cutting the ribbon alongside Fanatics CEO Michael Rubin.

The store offers a range of special edition sports memorabilia, collectibles, clothing, and trading cards along with a social media and podcast studio, designed to offer fans a premium, interactive shopping experience.

Paul Souber, head of Colliers’ Central London retail team, which advised the landlord, said: “We are thrilled to have played a role in bringing Fanatics to this landmark location. Regent Street’s global retail status made it a natural fit for the brand’s flagship debut. The opening not only marks a major milestone for Fanatics Collectibles but also reinforces the ongoing strength of London’s West End in attracting international brands committed to creating immersive, experience-led retail destinations.”

Fanatics was represented by JLL.