Museum and social gaming concept picks Covent Garden for first UK site
SPYSCAPE, an interactive museum and social gaming concept, is set to open its first venue in the UK within Shaftesbury Capital’s Covent Garden estate.
Opening later this month, SPYSCAPE will occupy circa 25,000 sq ft at 45 Wellington Street, with the venue becoming the operator’s second global site after Manhattan.
SPYSCAPE at Covent Garden will look to offer a spy-themed experience featuring authentic spy stories and historic gadgets. Visitors will receive a profile of their own personality, skills and attributes, developed by a former head of training at British Intelligence and a leading psychology professor at Imperial College London.
Meanwhile, the venue’s social gaming arm, SPYGAMES, will invite teams of two to five to tackle challenges crafted by experts from the CIA and Special Ops.
William Oliver, retail leasing director at Shaftesbury Capital, said: “Covent Garden continues to set the standard for a truly multifaceted experience, and the addition of SPYSCAPE’s unique immersive experience will complement our high-calibre, varied line-up of retail, leisure and F&B brands.”
John Hunt, founder and CEO at SPYSCAPE added: “Our mission at SPYSCAPE is to inspire ordinary people to achieve extraordinary things, through personalised content and immersive experiences. Having welcomed over one million visitors to our Manhattan location, we believe Covent Garden’s vibrant cultural scene and central location make it the ideal setting to expand our efforts and engage an even broader international audience.”