Jewells to roll out stores at four Hammerson destinations

Jewells is set to open four new stores in partnership with Hammerson, as the fast-growing jewellery retailer looks to expand its brand across the UK.

The retailer will open at Westquay in Southampton and The Oracle in Reading at the end of May, with further openings at Bullring Birmingham and London’s Brent Cross due in June.

Each store will extend to around 1,000 sq ft and will showcase Jewells’ range of demi-fine jewellery, which uses materials such as gold, silver, lab-grown diamonds, and semi-precious stones. They will also host bespoke consultations and workshops.

Hammerson said the signings demonstrate the continued ‘flight to quality’ trend and its ability to partner with brands to support their growth.

Paul O’Brien, director of leasing and commercialisation at Hammerson, said: “The decision for Jewells to open four of its first stores across our portfolio demonstrates the quality of our destinations and the confidence that leading retailers have in what Hammerson delivers. It also shows the pace we can execute deals, the support we can give to new entrants as they enter our markets, and a collaborative approach to delivering at scale. Jewells is backed by a proven operator and is an excellent fit for each of our locations, resonating with the young, fashion-forward audience our city destinations attract.”

Leah Uka, chief brand officer of Jewells, added: “Launching our first-ever physical spaces in key destinations across the country has been an important process for us. We have ambitious expansion plans targeting 2,000 stores across 45 countries within five years, and to make that possible, it was necessary for us to establish the Jewells brand in the kinds of high-footfall and high-quality retail destinations that Hammerson have, to engage existing and new customers and create a wonderful retail experience for them.”