Aston Villa kicks off flagship store opening at Birmingham’s Bullring
Aston Villa Football Club has opened its flagship city centre store, in partnership with Adidas, at Hammerson’s Bullring in Birmingham.
Located on Bullring’s Lower Level East, the 10,000 sq ft store features the Premier League club’s exclusive range of merchandise, including kits, training wear, and limited-edition collaborations. The store also offers personalisation services for fans.
Designed to celebrate Aston Villa’s footballing heritage, the store incorporates elements from the club’s 150th anniversary and Villa Park Stadium, and also features a dedicated museum area.
Paul O’Brien, director of leasing and commercialisation at Hammerson, said: “The opening of Aston Villa’s store is an important milestone and an exciting addition for Bullring, acting as a prime example of Hammerson’s dedication to quality brands and experiences at our best-in-class spaces. This flagship opening demonstrates our successful strategy of creating the right spaces for local and global brands alike, helping them reach a vast catchment while further enhancing Bullring’s position as one of the UK’s leading prime retail and leisure destinations.”
David Asquith, vice president of retail at Aston Villa, added: “Our flagship city centre store at Bullring brings us even closer to fans in Birmingham’s most dynamic retail environment. By uniting our longstanding football heritage, commitment to delivering memorial experiences for fans, and Bullring’s iconic location, we’re able to deliver something truly special for our supporters, on and off the pitch.”
This news follows the announcement that Hammerson has signed jewellery brand Jewells across four of its UK destinations, including Bullring.