Søstrene Grene to continue expansion with Wimbledon opening

Søstrene Grene is set to continue its expansion throughout the UK with the opening of a new store in Wimbledon this summer.
The store will offer the retailer’s range of homeware, craft supplies, furniture, gifts and toys, and party supplies.
This comes as Søstrene Grene – which currently operates over 300 stores internationally – looks to open 100 new stores in the UK by 2027.
Mikkel Grene, chief executive and co-owner of Søstrene Grene, said: “Wimbledon is an exciting next step in our London expansion. It’s a vibrant area with a strong local identity, and we see real opportunity to connect with customers looking for both quality and calm in their shopping experience. We’re proud to keep growing our presence in the capital and to introduce more people to the world of Søstrene Grene.”
Norma Jacob, joint venture partner for Søstrene Grene, added: “Wimbledon is a place where people value both quality and character and that aligns perfectly with what Søstrene Grene offers. Every new store is a chance to shape something special for the local community, and we’re excited to bring our unique shopping experience to this part of London. We’ve seen a fantastic response across the city so far and we believe Wimbledon will be no exception.”