Crocs steps in to London Designer Outlet

Crocs is set to open at London Designer Outlet (LDO) within Wembley Park later this year.

The casual footwear brand has signed a five-year lease for a 1,456 sq ft unit, with the store featuring the brand’s range of clogs and sandals.

The arrival of Crocs comes as LDO continues to see strong spend from a diverse range of customers. Shoppers under the age of 44 made up over half of LDO’s total spend during the past year, and the outlet destination has responded to this with the addition of brands such as Rituals and Miniso.

Matt Slade, retail director at Quintain, said: “Crocs is a globally recognised brand that taps into the huge footwear trend amongst the dynamic, young and brand-savvy shopper demographic that we see here. LDO sits immediately within the buzz of London’s fast-growing, vibrant new neighbourhood with a diverse multi-generational audience and international students on the Wembley Park doorstep, while enjoying year-round high footfall driven by its iconic location next to the Wembley Stadium and excellent connectivity with London and commuter hubs.

“As a must-have and innovative brand, Crocs strengthens our position as London’s haven for shoppers seeking on-trend, premium footwear and trainers at affordable prices.”

Managed by specialist outlet operator Multi-Realm, LDO offers 265,000 sq ft of retail and leisure space, including 70 outlet stores, restaurants, and coffee shops.