Rituals to continue expansion with Outlet Shopping at The O2 opening
Rituals is set to continue its ongoing expansion with the opening of a new store at Outlet Shopping at The O2 in London.
Opening in July, the 2,260 sq ft store offers the retailer’s range of bath, body, and home products.
The opening marks a continuation of the retailer’s expansion across the UK, with Rituals earlier this year stating that it intends to open 37 stores in 2025.
Louisa Dalgleish, leasing director at Outlet Shopping at The O2, said: “Beauty and wellness are categories that continue to perform exceptionally well within Outlet Shopping at The O2, and Rituals has always been an aspirational brand following its impressive and successful rollout strategy. It’s exciting to add yet another high-quality brand that we know our far-reaching customer base will love, joining our already successful line of premium wellness retailers such as Clarins and The Cosmetics Company Store.”
Located around 15 minutes from central London, Outlet Shopping at The O2 offers a curated mix of brands, entertainment and dining options, as well as a riverside setting.