Victoria’s Secret opens flagship Derbion store
Victoria’s Secret has opened the doors to its new flagship store at Derbion shopping centre in Derby.
The retailer’s new 5,712 sq ft store – taken on a 10-year lease – offers the brand’s full range of bras, lingerie, sleepwear, swimwear, and fragrances. It also offers products from PINK, Victoria’s Secret’s sister brand.
Beth McDonald, managing director at Derbion, said: “We’re absolutely thrilled to officially welcome Victoria’s Secret to Derbion. The arrival of Victoria’s Secret is testament to our progressive leasing strategy which continues to attract iconic brands that so many of our visitors know and love.
“We’re positive that Victoria’s Secret’s new store will be an extremely popular destination for shoppers across the whole region, helping to cement our place as the home of big name brands in the East Midlands.”
Nicola Reeve, head of retail at Victoria’s Secret, said: “We are pleased to be expanding our presence in Derby with the opening of this new permanent location at Derbion. Over the past few years, we have continued to expand our presence across the UK opening new locations in thriving retail destinations. This new space at Derbion will allow us to serve more of our customers from across the East Midlands as well as draw in new visitors.”