Luxury outerwear brand picks Chelsea’s King’s Road for pop-up debut
Luxury outerwear brand de Savary London is set to open its first-ever pop-up store at 322 King’s Road in Chelsea, London, part of the Sloane Stanley Estate.
Open until the end of the year, the 1,644 sq ft store will be the brand’s first bricks-and-mortar space and offer its full collections of leather jackets, wool coats, tops, and trousers.
The opening will add to a busy year of retail and pop-up activity across the Sloane Stanley Estate. Recent debut pop-ups within the estate include Minka Dink, which returned to the King’s Road for its second Chelsea pop-up this March, alongside other names such as Addison Ross, KayaNuka, and Wiggy Kit.
Hannah Grievson, property director at Sloane Stanley, said: “As brands such as de Savary London take the leap into physical retail, it’s vital that they do so in a location that pulls in their core demographic, and a place that is trusted and well-known amongst the consumer to build excitement. Our location on the King’s Road not only brings the customer to the store, but our expertise makes that transition smoother by offering ongoing support as brands test the physical retail waters for the first time.”
de Savary London joins a number of clothing and accessory brands across the Sloane Stanley portfolio, including Aspiga, Penelope Chilver ,and Pink City Prints.
Miles Commercial and Levy Real Estate represent the Sloane Stanley Estate.