Lovisa makes regional debut in Peterborough
Lovisa has opened at Queensgate Peterborough, making its regional debut.
The jeweller has opened a 1,630 sq ft store on the scheme’s Lower Mall – adjacent to anchor tenant Boots – which offers a range of earrings, necklaces, bracelets, rings, body jewellery, and hair accessories.
The opening of Lovisa comes amid an increase in demand for jewellery at Queensgate. Sales in the category were up by 10.7% at the scheme in June, ahead of the UK average.
Lovisa adds to the existing jewellery offer at Queensgate which includes a new Pandora, TAG Heuer, Swarovksi, Beaverbrooks, and Fraser Hart. In addition, Goldsmiths is set to create a 6,674 sq ft showroom at the scheme.
Ed Ginn, director of investment management at Invesco Real Estate, said: “Lovisa is a key addition to Queensgate’s critical mass of jewellery brands, creating an offer unavailable anywhere else in the catchment. This concentration of choice attracts consumers from across the region, and is driving a significant out-performance in the category. Combined with the strength of our fashion offer, which is going to be enhanced even further over the coming months, and our new leisure offer, Queensgate is the region’s number one choice.”
This new addition to Queensgate’s jewellery offer comes as the scheme prepares to welcome Frasers, Flannels, and Sports Direct later this year. It also follows the opening of Queensgate’s leisure extension, which is anchored by an eight-screen Odeon Luxe and Putt and Play, Hollywood Bowl’s mini-golf brand.
Sovereign Centros from CBRE is the appointed asset manager for Invesco Real Estate, and CBRE and Time Retail Partners are the letting agents.