Activate to open 10,000 sq ft leisure venue in Vauxhall

Activate has signed a lease for a 10,000 sq ft leisure venue in Vauxhall, London.

In a deal brokered by Colliers’ licensed and leisure team, the active gaming experience has secured a 15-year lease at 61-62 Albert Embankment, located next to Vauxhall Station. The space spans two refurbished railway arches, formerly occupied by Metropolis Motorcycles.

This signing marks another milestone in Activate’s UK rollout, following recent acquisitions in Oxford Street, Newcastle, Westfield White City, and its flagship at The O2 which opened at the end of 2024. The brand, operated by We Do Play, looks to blends physical gameplay and digital interaction to offer a new type of competitive socialising.

Activate’s growth owned by We Do Play and is backed by Frasers Group, which recently invested in the business to support its national expansion strategy.

Richard Beese, co-founder of We Do Play, said: “Vauxhall offers everything we look for, excellent transport links, a strong residential base, and a vibrant cultural scene. It’s a perfect home for Activate, and we’re excited to bring our experience to this community.”

Paul Bugeja from Colliers’ licensed and leisure team, which acted for the landlord The Arch Company, added: “Activate choosing Vauxhall is a strong endorsement of the area’s evolution and resonates with Archco’s vision for the Albert Embankment. These arches offer a rare combination of scale, visibility, and connectivity, and that’s exactly what these leisure brands looking to expand in London are looking for.”