Goldsmiths doubles presence at Merry Hill

29th September 2025 | Jack Oliver

Goldsmiths has significantly upsized its store at Merry Hill, with the jeweller more than doubling its presence at the Dudley scheme.

The retailer has moved from its existing 2,700 sq ft space into a 6,000 sq ft unit opposite the soon-to-open M&S, having merged together two existing units.

The upsize features a larger dedicated Rolex room, alongside branded areas from Omega, TAG Heuer, Tudor, Longines, and Tissot. It also includes Rolex Certified Pre-Owned and Longines branded areas.

Goldsmiths joins the likes of M&S, Footasylum, Costa, and EE, all of which have grown their presence at Merry Hill over the last 12 months.

Alistair Winning, asset manager at Sovereign Centros from CBRE, said: “The arrival of Goldsmiths’ upsized store has been a much-anticipated addition, highlighting our tenants’ dedication to investing in Merry Hill. By expanding, the brand is playing an even bigger part in fulfilling our visitors’ demand for premium jewellery, with Merry Hill’s success in this category built on an understanding of what our catchment wants to spend its money on.”

JLL, Time Retail Partners, and Font Real Estate represent Merry Hill.

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