Superdrug opens largest South West store at Cribbs Mall
Superdrug has opened its largest store in the south west of England at Cribbs Mall in Bristol.
The 8,901 sq ft space offers a range of health and beauty products, toiletries, beauty treatments, and fragrances.
The store is also one of 30 Superdrug locations nationwide that features the retailer’s new ‘Beauty Playground’ concept which has been rolled out across select stores. It enables customers to test and trial products, interact with new brands, and receive guidance from trained brand ambassadors.
Superdrug’s new store also features a dedicated beauty studio, where shoppers can access treatments including brow, nail, and piercing services. Alongside this, the store will offer access to a new clinic, offering treatments such as flu jabs.
Clare Jennings, property director at Superdrug, said “We’re excited to open the doors to our brand-new store at Cribbs Mall in Bristol. With direct entrance into the shopping mall this new location represents another step in Superdrug’s continued investment in bricks and mortar retail, and we are excited to bring an even broader selection of products and services to local customers.”
Katie Searle, director of asset management at Sovereign Centros by CBRE, added: “It is great to see Superdrug select Cribbs Mall for its flagship store in the region. As one of our most popular brands Superdrug has always performed strongly at Cribbs Mall, and this new enlarged space will allow it to showcase more of its fantastic products to its customers.
“Superdrug’s upsize is testament to how big brands continue to invest in their spaces at Cribbs as they look to enhance the shopper experience. We look forward to seeing Cribbs shoppers enjoy the new Superdrug space as we cement our place as the South West’s home of health and beauty.”