Shaftesbury Capital welcomes nine new signings to Soho

Shaftesbury Capital has announced nine new signings, including two UK debuts, at its Soho estate in London.

Three of these brands arrived in September, while the remaining six will all join the estate before Christmas.

The new signings include four F&B lettings:

• The Shaston Arms, located just off Carnaby Street at 4-6 Ganton Street, which will re-open in October under the operation of the team behind The Waterman’s Arms in South West London.
• Natural wine and Detroit-style pizza restaurant Ria’s will open at 29 Foubert’s Place on 1^st November. The concept will span two floors with space for 38 covers, with the opening following the brand’s debut in Notting Hill.
• Spanish-inspired concept ALTA has recently opened at dining destination Kingly Court. The restaurant features open-fire cooking and an informal menu of sharing plates and dishes across two floors, complete with a private dining room and an outdoor terrace.
• Finally, Heard has opened at 31 Foubert’s Place, just off Carnaby Street. Its debut West End location follows success at various pop-ups and events, and in Borough.

Shaftesbury Capital has also completed five retail signings:

• Charlotte Tilbury will open its new store in October, in an anchor gateway unit to Carnaby Street. The 4,200 sq ft concept will feature the brand’s range of award-winning skincare, makeup and fragrance.
• Spanish footwear retailer ALOHAS is making its UK debut at 45 Beak Street. In line with the brand’s on-demand model, the concept invites customers to try footwear in-store with purchases shipped to them directly.
• An official Miffy store has opened on 8 Newburgh Street, bringing the character to life through merchandise and immersive displays.
• Spanish streetwear brand Cold Culture has opened a pop-up on 35 Marshall Street, offering genderless garments.
• Finally, Sheep Inc., the natural fibre fashion brand, will open its retail concept debut on 5 Newburgh Street this 23^rd October.

William Oliver, director of retail and restaurant leasing at Shaftesbury Capital, said: “We continue to generate strong demand from experience-led brands looking to be part of Carnaby Street and Soho, with each of these additions bringing a unique concept that aligns with the area’s distinctive character. Having these brands up and running before Christmas means an exciting end to the year for our customers, as we continue to welcome an outstanding calibre of brands that recognise Carnaby Street and Soho’s exceptional reputation, and that have a desire to be part of this ever-evolving destination.”