Trailberg picks Manchester’s Trafford Centre for second store

Outdoor performance wear brand Trailberg has chosen Manchester’s Trafford Centre for its second-ever store.

Situated within the scheme’s central area on Upper Peel Avenue, the store will for the first time feature the brand’s womenswear and technical apparel lines.

It will also look to complement the brand’s existing wholesale partnerships with Footasylum and JD Sports, both of which have stores at the Trafford Centre.

This comes after Trailberg opened its debut store at Manchester Arndale in 2024.

The signing marks the beginning of an expansion programme for Trailberg, with the Manchester-born brand appointing Metis Real Estate to acquire new sites across the UK.

Jack Spellacy, co-founder of Trailberg, said: “Trailberg is in huge demand among consumers, so, following our launch last year in Manchester city centre, the time is right to expand our store presence in more of the UK’s leading retail destinations. Top of the list was Trafford Centre, which is the first-choice location for a significant, loyal and engaged catchment that significantly expands our reach in the North West. This is the beginning of something very exciting for Trailberg.”

Kate Pearson, director of portfolio leasing at Pradera Lateral, Trafford Centre’s asset manager, said: “We’re excited for Trailberg to come to Trafford Centre with what will be its second store. At Trafford Centre we are always looking to support home-grown, local brands, and a Manchester brand like Trailberg will add strength to our extensive range of outdoor clothing brands.”

Trailberg becomes the latest in series of brands to sign or open at Trafford Centre this year, following the debut of JD Sport’s largest store in the world, the opening of Bershka and the upsizing of the Zara and Pull&Bear stores, and the launch of the first standalone Gymshark in the North of England.

Metis Real Estate Advisors acted for Trailberg. CBRE and Smith Young represented Trafford Centre.