Jewellery brand picks Victoria Leeds for first standalone store in the North

APM Monaco has signed for a new boutique at Victoria Leeds, marking a north of England debut for the contemporary jewellery retailer.

Located within Victoria Quarter, the new store will span 1,300 sq ft across two floors. APM Monaco joins a growing lineup of jewellers at Victoria Leeds including the recently-opened Dinny Hall as well as legacy brands such as Boodles, Berry’s, and Daniella Draper.

Known for its modern designs, APM Monaco operates hundreds of boutiques worldwide across more than 25 countries, and is currently expanding its footprint in Europe and beyond.

Rachel Bradburn, head of leasing at Redical, said: “APM Monaco joins Victoria Leeds at an exciting moment. Their balance of elevated design and accessible luxury presents a compelling new dimension to our jewellery mix. Choosing our destination for their first standalone store in the north underlines our growing profile as a go-to location for leading heritage and contemporary names. We look forward to seeing APM Monaco’s unique character come to life at Victoria Leeds.”

This announcement follows a number of recent openings at Victoria Leeds, including Dinny Hall’s first venture beyond London and Wax London’s debut outside the capital.

Lunson Mitchenall and Central Retail act for Redical. KLM Real Estate represented APM Monaco.