Manchester City opens new Trafford Centre store

Manchester City Football Club has opened a new store at Manchester’s Trafford Centre in collaboration with its retail partner Stichd.

Located on the ground floor of Peel Avenue, the 3,111 sq ft store opened its doors last week, offering the club’s kits and the recently released Christmas collection.

The Trafford Centre location joins Manchester City’s existing stores across the world, with branches within the Etihad Stadium, the Manchester Arndale Centre, Yas Mall in Abu Dhabi, and most recently a Dubai Mall store, as well as temporary stores in New York City, Seoul, and Shenzen, in recent years.

Kate Pearson, portfolio leasing director at Pradera Lateral, asset manager of Trafford Centre, said: “We look forward to welcoming the new City Store to Trafford Centre. This bespoke new retail offering complements our current sportswear retailers whilst also adding a personalised experience for their supporters. We are excited to see their success once the doors open.”

Will Rodnight, bead of physical retail at Stichd, added: “We are thrilled to strengthen our partnership with Manchester City through the opening of this third City store in Manchester at the Trafford Centre. Our goal is to create an exceptional retail experience that reflects the passion of City fans. This new location adds another fantastic opportunity to connect with supporters in one of the UK’s most iconic shopping destinations, and we can’t wait to welcome them.”