Outlet Shopping at The O2 ends year with flurry of new deals

Outlet Shopping at The O₂ has capped off 2025 with the announcement of a flurry of leasing deals.

Making its debut in an outlet centre is Lovisa, which has signed for a 1,722 sq ft unit adjacent to Dune London and Kurt Geiger. The store will offer the jewellery brand’s full range of necklaces, earrings, and rings, and also offer piercing services.

Also making its outlet debut is T.M. Lewin. The British heritage brand will expand the menswear offer at The O₂, taking a 1,827 sq ft space.

Meanwhile, The Entertainer has opened its first outlet store in London in a 2,121 sq ft store. The toy and games store stocks a range of brands including LEGO, Barbie, Disney, and Nintendo.

The scheme has also welcomed a ‘roboshop’ from art toy retailer POP MART, sitting adjacent to Mint Café. The retailer has brought its vending machine concept to an outlet for the first time, adding a point of difference that looks to accommodate the increased demand for and success of the ‘blind box’ model.

Finally, long-standing tenant New Balance is reinvesting in its store at The O₂, upsizing into a 3,129 sq ft unit which will feature the footwear retailer’s new store concept.

These deals come after Outlet Shopping at The O₂ recorded a 23% uplift in sales throughout November against 2024, and footfall up 24% across the whole scheme.

Louisa Dalgleish, leasing director at Outlet Shopping at The O₂, said: “As a destination already full of leading retail, the fact that we continue to attract such strong brands for their outlet debuts speaks volumes about our sustained momentum. Our success is a direct result of our collaborative landlord approach and the strength of our tenant mix, and our positive results throughout November are a clear indication that things show no sign of slowing down, with us remaining firmly front of mind for new entries into the outlet market.”

This announcement follows the news that Guinness World Records will be opening its first permanent entertainment venue in the UK at The O₂ in late 2026, taking a 25,000 sq ft space.

KLM and CBRE represent Outlet Shopping at The O₂.