Sweaty Betty opens first West Midlands store at Touchwood Solihull

Sweaty Betty has opened its first store in the West Midlands at Touchwood in Solihull.

The women’s activewear brand, known for its range of gym and yoga apparel, has taken a 2,283 sq ft unit, fronting onto Solihull High Street, on a five-year lease.

Sweaty Betty joins a number of major brands at Touchwood, including Apple – which recently tripled its presence at the scheme – John Lewis, Zara, Mango, Rituals, Miele, Oliver Bonas, and the newly-opened Space NK.

Following its acquisition of Touchwood in 2021, owner The Ardent Companies and asset manager Sovereign Centros from CBRE have looked to implement a strategy focused on diversifying and expanding the destination’s tenant mix and offer by bringing in new retail brands, dining options, and leisure operators.

Joe Swindells, asset management and development director for Ardent, said: “Sweaty Betty is indicative of the aspirational brands we have worked hard to bring to Touchwood, and its arrival at the scheme – for its first store in the West Midlands – represents yet another fantastic addition to what we can offer visitors.”

Cushman & Wakefield and Knight Frank are Touchwood’s retained leasing agents.