RLAM welcomes Swedish fashion house to complete trio of New Bond Street pre-lets
Royal London Asset Management (RLAM) has secured Swedish luxury fashion house Acne Studios for the corner store at its Mayfair Quarter scheme on London’s New Bond Street.
The brand will take approximately 5,800 sq ft at the junction of New Bond Street and Brook Street, following on from its recent openings in Paris, Beijing, Tokyo, and Bangkok.
The store is situated in part of RLAM’ swider Mayfair Quarter redevelopment – a 1.3-acre mixed-use scheme bounded by New Bond Street, Brook Street, and Avery Row. The project will look to deliver new public realm, improved pedestrian routes, enhanced green space, and upgraded retail and leisure facilities.
This comes after recent lettings by RLAM at 111/117 New Bond Street and 128-129 Bond Street to Peter Millar and Dunhill, respectively. The trio of pre-lets extend to a total of 16,800 sq ft.
Royal London Asset Management Property was advised by Savills and Colliers. Acne Studios was advised by Leslie Perkins.
Moira Hamilton, senior asset manager at Royal London Asset Management Property, said: “We are thrilled to welcome Acne Studios to Mayfair Quarter. This flagship is an important addition to Bond Street and follows recent lettings to Peter Millar and Dunhill. These brands strengthen our ambition to create a destination where visitors can experience leading luxury names in one place.
“Acne Studios’ experiential approach to retail aligns perfectly with Royal London Asset Management Property’s vision to create a world-class destination that blends heritage with modern luxury. Securing Acne Studios for this prominent corner unit reflects our approach to curating a diverse mix of international retailers that complements the character of Mayfair.”
Anthony Selwyn, co-head of global retail at Savills, added: “This part of Bond Street is set to evolve dramatically in terms of brand profile, much like the transformation seen between Grosvenor and Bruton Street. Acne Studios represents a landmark brand that will help drive and accelerate this change, reinforcing Bond Street’s position as one of the world’s leading luxury destinations.”