H Samuel to more than triple its size at Nottingham’s Victoria Centre

H Samuel is set to more than triple the size of its only store in Nottingham at the Victoria Centre.

The jeweller’s new relocated space will feature H Samuel’s latest concept, which looks to deliver a modern and experience-led environment designed to drive customer engagement and dwell time.

The upgraded space allows the Nottingham store to stock more products and is set to introduce several new watch brands, including Timex, Ingersoll, Garmin, Lorus, Michael Kors, and Fossil. The store also introduces a range of new features, including a dedicated ear-piercing studio, watch shop-in-shop displays, expanded gold wall concepts, a bespoke jewellery design and consultation area, modern digital screens and lighting, and new customer seating areas.

Rebecca Milnes-James, asset manager at Pradera Lateral, said: “We are delighted to support H Samuel’s significant investment at Victoria Centre. This relocation demonstrates the strength of the centre as a destination for national brands looking to upsize, modernise and invest for the long term. Enhancements like this play a key role in driving footfall, improving dwell time and strengthening the overall retail mix for our customers.”

Neil Old, managing director of Signet Jewellers UK and Ireland, added: “This significant investment demonstrates our dedication to local high streets and shopping centres across the country. We believe that a vibrant retail sector is a vital part of a thriving community, and we hope our new Nottingham store will be warmly welcomed by local shoppers.”

Victoria Centre is owned by SGS UK Retail and asset managed by Pradera Lateral. The leasing agents for this deal were JLL.