Lululemon to make Midlands debut at Birmingham’s Bullring

Lululemon is set to open its first store in the Midlands at Hammerson’s Bullring shopping centre in Birmingham.

Spanning 5,700 sq ft, the new store will offer the activewear brand’s latest range of products for activities including yoga, running, training, tennis, and golf.

As part of the brand’s expansion in Birmingham, Lululemon will look to create a community through grassroots projects including run clubs and group exercise sessions.

Paul O’Brien, director of leasing and commercialisation at Hammerson, said: “We are committed to bringing the most exciting and dynamic brands to Bullring to deliver what our customers want. Bringing lululemon to the Midlands for the first time is a testament to the appeal of Bullring, a best-in-class destination with an exceptional line-up of big-name retailers.”