Metrocentre adds to fashion lineup with pair of new signings

Metrocentre in Gateshead has added to its fashion lineup with the signings of Hollister and Lovisa.

Hollister, which is owned by Abercrombie & Fitch, is set to open a 6,000 sq ft space in the scheme’s Red Mall this summer, adjacent to Stradivarius and the upsized Superdrug. The store will offer a selection of clothing, accessories, and fragrances.

Lovisa will move into an adjacent unit to Hollister over the coming months, with the retailer taking 957 sq ft of space in the Red Mall. The store will offer a range of jewellery, including earrings, necklaces, and rings, as well as its free piercing service.

These signings follow a number of additions to Metrocentre’s fashion line-up throughout 2025, including Stradivarius and Urban Outfitters. These brands sit alongside the likes of Reiss, Mango, and Zara.

Ben Cox, director at Sovereign Centros from CBRE, asset manager of Metrocentre, said: “The strategic addition of Hollister is a clear demonstration of our commitment to delivering a prime retail mix, one that hits the right notes across our entire visitor demographic. Our fashion offer is growing in response to evidenced demand; we are continuing to attract the best-in-class shop fits, and Hollister’s desire to be part of Metrocentre shows the pull of having a real critical mass of competitor brands in one place.”

The upcoming arrival of Hollister and Lovisa follows a strong year of leasing at Metrocentre. The scheme welcomed 16 new brands, delivering more than 70,000 sq ft of new lettings, alongside a further 78,000 sq ft of store upsizes and refurbishments. Openings included Søstrene Grene, leisure concept Activate, jewellery retailer Diamonds Factory, and Japanese-inspired restaurant brand Maki & Ramen.